Content & Social Media Specialist

The Role

Tropical Heat Group is seeking a high-energy, creative, and data-driven Content & Social Media Specialist to lead our digital storytelling. This role is for a digital native who understands how to build a community, stop the scroll with captivating content, and turn followers into brand advocates.

You will be responsible for the end-to-end execution of our social media strategy; from trend-spotting and content creation (video/photo) to community management and performance reporting.

Key Responsibilities

• Strategy & Planning: Develop and execute a robust social media calendar that aligns with marketing objectives and brand identity.
• Content Creation: Script, film, and edit high-quality short-form videos (TikToks, Reels, Shorts) and lifestyle photography that resonates with our audience.
• Social Copywriting: Write witty, engaging, and brand-aligned captions and copy for various digital platforms.
• Campaign Execution: Plan, launch, and manage end-to-end paid and organic social media campaigns to drive brand awareness, engagement, and lead generation.
• Community Management: Actively engage with our community, responding to comments and messages with "Heart & Honesty" to build brand loyalty.
• Influencer Engagement & Management: Identify, onboard, and manage relationships with key influencers and brand ambassadors to amplify campaign reach and brand affinity.
• Performance Tracking: Use Google Workspace to create weekly and monthly reports on engagement, reach, and growth metrics.
• AI Utilization: Implement AI content generation tools for copywriting, trend analysis, and rapid visual prototyping to stay ahead of the digital curve.

Qualifications & Experience

• Experience: 2–3 years of experience in social media management or digital content creation, preferably within the FMCG or lifestyle sector.
• Tech Mastery: Knowledge of social media platforms (Instagram, TikTok, Facebook, LinkedIn, X) and their respective algorithms.
• Creative Tools: Proficient in the mobile editing apps (e.g., CapCut).
• Administrative Proficiency: Experience in Google Workspace (G Suite) for collaborative planning and data reporting.
• AI Savvy: Demonstrated ability to use AI tools to enhance content efficiency and creative brainstorming.

Personal Attributes

The successful candidate must exemplify the following behaviour:

• Authentic storytelling and transparent communication with our digital community.
• A self-starter who brings "hype" and excitement to our brands every single day.
• Relentless Attention to Detail in every post, tag, and pixel to maintain world-class standards.
• Ability to collaborate with the design and marketing teams while taking full ownership of digital results.
• Ability to engage an audience effectively and present digital strategies clearly to internal stakeholders.
• Professionalism in handling communication and representing the brand.