General Trade Representative - Western

About S&S

S&S is a vertically integrated textile solutions provider based in Ruiru, Kenya. We design, produce and distribute textile consumer solutions in Sub-Saharan Africa under our butterfly® and textile® brands. Our purpose is to Empower Africa's Potential and Authenticity. We are a team of purpose-driven individuals committed to proactive solutions that make customers feel valued and fulfilled.

The Opportunity

Western is a priority market requiring a mature field operator. The representative must deepen important existing relationships, build new customer spread, protect repeat-order rhythm and payment quality, and provide clear intelligence on Busia-linked trade and concentration risk.

Territory focus: Kakamega, Bungoma, Busia and Vihiga, including Busia-linked and cross-border trade intelligence.

Regional Mandate

• Develop existing customer depth through structured account plans, stronger range and dependable repeat ordering.
• Open quality new customers across towns and routes to improve spread and reduce concentration risk.
• Build Busia-linked and cross-border trade intelligence, including customer flows, product movement, pricing and competitive activity.
• Monitor customer quality, payment behaviour and credit exposure, escalating concerns quickly.
• Balance the needs of important customers with disciplined new-route development.
• Maintain visible, trusted relationships with owners, wholesalers, distributors and other market influencers.

Core Responsibilities

1. Revenue Growth and Customer Acquisition

• Own the external sales cycle from prospecting and qualification through conversion, activation and commercial growth.
• Deliver agreed revenue, active-customer and repeat-customer outcomes.
• Maintain a visible, qualified pipeline and focus time on opportunities with credible value and conversion potential.

2. Customer Relationships and Market Presence

• Build trusted relationships with owners, decision-makers, influencers and trading partners.
• Maintain the field presence and visit rhythm required by the territory.
• Understand how customers make money and shape relevant value propositions that improve their business and S&S growth.

3. Market Intelligence Discipline

• Capture field intelligence every week, not only when requested.
• Track customers, competitors, pricing, availability, payment behaviour, route gaps, product gaps, lost sales and emerging opportunities.
• Convert observations into implications and recommended commercial actions.

4. Commercial Quality and Execution

• Grow revenue responsibly, protecting gross profit, pricing, payment and credit standards.
• Commercialise new products and improve range, variety and order frequency.
• Escalate material risks and opportunities quickly and maintain clean handovers to Customer Growth / Care for internal follow-through.

Monthly Accountability

• Revenue: deliver the agreed monthly revenue and gross profit plan for the territory, with clear visibility of gaps and recovery actions.
• New customers: acquire and activate new customers against the agreed territory target.
• Repeat customers: increase the number and value of customers placing repeat orders.
• Active customer spread: expand active coverage by town, corridor and customer segment, avoiding overdependence on a small number of accounts.
• Pipeline and conversion: maintain a qualified opportunity pipeline and report progress from mapping to activation, conversion and growth.
• Market intelligence: submit a weekly field intelligence update covering customer movements, competitor pricing and availability, route gaps, stock gaps, lost sales, emerging opportunities and recommended actions.
• Commercial discipline: maintain agreed payment, credit, pricing and escalation standards.

First 90-Day Proof Window

Performance will be reviewed in six two-week field cycles, followed by a final consolidation window to Day 90. Each cycle must produce evidence, not activity alone.

CycleRequired Proof / OutputDays 1-14Review revenue, customer concentration, repeat-order patterns, payment behaviour and priority relationships.Days 15-28Complete town and route mapping, including Busia-linked trade flows and new-customer gaps.Days 29-42Define growth plans for important accounts and qualify new routes and customers.Days 43-56Execute account-depth actions and activate the first new opportunities.Days 57-70Strengthen repeat-order rhythm, improve customer spread and address weak payment or concentration positions.Days 71-84Deepen profitable relationships, convert additional new customers and refine cross-border intelligence.Days 85-90Present proof of revenue quality, account depth, new spread, repeat performance and manageable risk.

Key Deliverables

• Growth in important existing accounts without sacrificing new-customer expansion.
• Improved repeat-order rhythm and active customer spread.
• Reduced overdependence on a small number of customers.
• Actionable Busia-linked and cross-border trade intelligence.
• Visible control of customer quality, payment behaviour and credit risk.

What You Bring

• A mature field operator with relationship depth and sound commercial judgement.
• Strong enough to challenge, negotiate and protect company interests while preserving trust.
• Highly reliable in follow-through, payment discipline and account planning.
• Comfortable managing priority customers and testing new routes.

Our Expectations

• Understand and passionately execute the Company's strategy.
• Be commercially focused and driven by customer growth.
• Spend meaningful time in the market and convert insight into action.
• Build relationships based on trust, integrity and consistent delivery.
• Work collaboratively with Customer Growth / Care and internal teams without transferring ownership of field growth.
• Be self-driven and accountable for revenue, relationships and intelligence in the assigned market.