General Trade Representative - Coast

About S&S

S&S is a vertically integrated textile solutions provider based in Ruiru, Kenya. We design, produce and distribute textile consumer solutions in Sub-Saharan Africa under our butterfly® and textile® brands. Our purpose is to Empower Africa's Potential and Authenticity. We are a team of purpose-driven individuals committed to proactive solutions that make customers feel valued and fulfilled.

The Opportunity

This is a development and discovery role. The representative must establish a strong presence in Mombasa, map importer and wholesale networks, uncover hospitality and institutional opportunities, understand competing routes and prove where S&S can build profitable, repeatable growth.

Territory focus: Mombasa and priority coastal trade corridors, with prospecting across Kilifi, Kwale, Tana River, Lamu and Taita-Taveta as opportunity is qualified.

Regional Mandate

• Build Mombasa as the primary commercial and intelligence base for the Coast territory.
• Map importers, wholesalers, distributors, retailers and influential trade relationships across coastal corridors.
• Identify and qualify hospitality and institutional opportunities without losing focus on core general trade growth.
• Test route economics, customer quality, product fit and repeat-order potential before recommending wider investment.
• Build trusted relationships with decision-makers and local influencers who can open routes and accelerate credibility.
• Produce clear competitor, pricing, availability, import and route-to-market intelligence.

Core Responsibilities

1. Revenue Growth and Customer Acquisition

• Own the external sales cycle from prospecting and qualification through conversion, activation and commercial growth.
• Deliver agreed revenue, active-customer and repeat-customer outcomes.
• Maintain a visible, qualified pipeline and focus time on opportunities with credible value and conversion potential.

2. Customer Relationships and Market Presence

• Build trusted relationships with owners, decision-makers, influencers and trading partners.
• Maintain the field presence and visit rhythm required by the territory.
• Understand how customers make money and shape relevant value propositions that improve their business and S&S growth.

3. Market Intelligence Discipline

• Capture field intelligence every week, not only when requested.
• Track customers, competitors, pricing, availability, payment behaviour, route gaps, product gaps, lost sales and emerging opportunities.
• Convert observations into implications and recommended commercial actions.

4. Commercial Quality and Execution

• Grow revenue responsibly, protecting gross profit, pricing, payment and credit standards.
• Commercialise new products and improve range, variety and order frequency.
• Escalate material risks and opportunities quickly and maintain clean handovers to Customer Growth / Care for internal follow-through.

Monthly Accountability

• Revenue: deliver the agreed monthly revenue and gross profit plan for the territory, with clear visibility of gaps and recovery actions.
• New customers: acquire and activate new customers against the agreed territory target.
• Repeat customers: increase the number and value of customers placing repeat orders.
• Active customer spread: expand active coverage by town, corridor and customer segment, avoiding overdependence on a small number of accounts.
• Pipeline and conversion: maintain a qualified opportunity pipeline and report progress from mapping to activation, conversion and growth.
• Market intelligence: submit a weekly field intelligence update covering customer movements, competitor pricing and availability, route gaps, stock gaps, lost sales, emerging opportunities and recommended actions.
• Commercial discipline: maintain agreed payment, credit, pricing and escalation standards.

First 90-Day Proof Window

Performance will be reviewed in six two-week field cycles, followed by a final consolidation window to Day 90. Each cycle must produce evidence, not activity alone.

CycleRequired proof / outputDays 1-14Complete Mombasa immersion, review existing business, map priority trading areas and submit a first competitor and route snapshot.Days 15-28Build an initial importer, wholesaler, hospitality and institutional opportunity universe, including relationship pathways and customer quality indicators.Days 29-42Qualify opportunities by size, fit, payment behaviour, accessibility and repeat potential; prioritise the first corridors and accounts.Days 43-56Activate priority prospects, test the value proposition and document objections, price comparisons, product gaps and route barriers.Days 57-70Convert first opportunities, generate initial revenue and establish early repeat-order signals.Days 71-84Deepen converted accounts, close priority gaps and prepare a scale, adjust or stop recommendation by customer segment and corridor.Days 85-90Present proof of opportunity covering revenue, active and repeat customers, pipeline, market intelligence and the next-quarter Coast growth plan.

Key Deliverables

• Prove the commercial attractiveness of Mombasa and selected coastal corridors using field evidence.
• Create a qualified importer and wholesale map and a prioritised hospitality and institutional opportunity list.
• Generate new revenue, first customer conversions and early repeat-order behaviour.
• Deliver a recommendation on which routes, segments and accounts S&S should scale.
• Build a dependable weekly Coast intelligence rhythm.

What You Bring

• A grounded, hungry market-builder who is comfortable starting from imperfect information.
• Strong Coast knowledge, local credibility and the ability to open doors.
• Commercial curiosity, resilience and disciplined follow-through.
• Comfort with extensive fieldwork, market discovery and evidence-based recommendations.

Our Expectations

• Understand and passionately execute the Company's strategy.
• Be commercially focused and driven by customer growth.
• Spend meaningful time in the market and convert insight into action.
• Build relationships based on trust, integrity and consistent delivery.
• Work collaboratively with Customer Growth / Care and internal teams without transferring ownership of field growth.
• Be self-driven and accountable for revenue, relationships and intelligence in the assigned market.