General Trade Representative - Central

About S&S

S&S is a vertically integrated textile solutions provider based in Ruiru, Kenya. We design, produce and distribute textile consumer solutions in Sub-Saharan Africa under our butterfly® and textile® brands. Our purpose is to Empower Africa's Potential and Authenticity. We are a team of purpose-driven individuals committed to proactive solutions that make customers feel valued and fulfilled.

The Opportunity

Central is an active core-market role. The representative must grow existing customers, open new accounts, expand range and customer spread, defend competitiveness and maintain strong gross profit, payment and credit discipline.

Territory focus: Kiambu, Murang'a, Nyeri, Kirinyaga and Nyandarua, planned town by town.

Regional Mandate

• Build town-level route plans for priority Central markets and maintain consistent customer coverage.
• Create account growth plans for existing customers, focusing on revenue, range, variety and order frequency.
• Acquire quality new customers to improve active customer spread and reduce dependence on a small number of accounts.
• Track competitor pricing, availability, promotions and customer switching signals.
• Identify product and range expansion opportunities and translate them into account actions.
• Protect gross profit and uphold agreed pricing, payment and credit standards.

Core Responsibilities

1. Revenue Growth and Customer Acquisition

• Own the external sales cycle from prospecting and qualification through conversion, activation and commercial growth.
• Deliver agreed revenue, active-customer and repeat-customer outcomes.
• Maintain a visible, qualified pipeline and focus time on opportunities with credible value and conversion potential.

2. Customer Relationships and Market Presence

• Build trusted relationships with owners, decision-makers, influencers and trading partners.
• Maintain the field presence and visit rhythm required by the territory.
• Understand how customers make money and shape relevant value propositions that improve their business and S&S growth.

3. Market Intelligence Discipline

• Capture field intelligence every week, not only when requested.
• Track customers, competitors, pricing, availability, payment behaviour, route gaps, product gaps, lost sales and emerging opportunities.
• Convert observations into implications and recommended commercial actions.

4. Commercial Quality and Execution

• Grow revenue responsibly, protecting gross profit, pricing, payment and credit standards.
• Commercialise new products and improve range, variety and order frequency.
• Escalate material risks and opportunities quickly and maintain clean handovers to Customer Growth / Care for internal follow-through.

Monthly Accountability

• Revenue: deliver the agreed monthly revenue and gross profit plan for the territory, with clear visibility of gaps and recovery actions.
• New customers: acquire and activate new customers against the agreed territory target.
• Repeat customers: increase the number and value of customers placing repeat orders.
• Active customer spread: expand active coverage by town, corridor and customer segment, avoiding overdependence on a small number of accounts.
• Pipeline and conversion: maintain a qualified opportunity pipeline and report progress from mapping to activation, conversion and growth.
• Market intelligence: submit a weekly field intelligence update covering customer movements, competitor pricing and availability, route gaps, stock gaps, lost sales, emerging opportunities and recommended actions.
• Commercial discipline: maintain agreed payment, credit, pricing and escalation standards.

First 90-Day Proof Window

Performance will be reviewed in six two-week field cycles, followed by a final consolidation window to Day 90. Each cycle must produce evidence, not activity alone.

CycleRequired Proof / OutputDays 1-14Review the current customer base by town, revenue, range, frequency, payment behaviour and growth potential.Days 15-28Build town route plans, competitor price and availability tracking, and account priorities.Days 29-42Agree growth actions for priority existing accounts and qualify new-customer opportunities.Days 43-56Execute range expansion, reactivate dormant opportunities and convert the first new accounts.Days 57-70Improve repeat-order rhythm, customer spread and gross profit quality; address payment or credit risks.Days 71-84Deepen high-potential accounts, correct underperforming towns and strengthen competitive responses.Days 85-90Present proof of revenue growth, account expansion, acquisition, customer spread and commercial discipline.

Key Deliverables

• Revenue and gross profit growth from a balanced mix of existing and new customers.
• Improved active customer spread by town and reduced concentration risk.
• Measurable range, variety and order-frequency expansion in priority accounts.
• Reliable competitor pricing and availability intelligence.
• Strong payment and credit discipline with timely escalation of risk.

What You Bring

• A disciplined, commercially sharp representative with strong follow-through.
• Comfortable balancing revenue growth, margin, payment quality and relationships.
• Competitive, analytical and able to translate field data into account action.
• Confident in both account development and new-business conversion.

Our Expectations

• Understand and passionately execute the Company's strategy.
• Be commercially focused and driven by customer growth.
• Spend meaningful time in the market and convert insight into action.
• Build relationships based on trust, integrity and consistent delivery.
• Work collaboratively with Customer Growth / Care and internal teams without transferring ownership of field growth.
• Be self-driven and accountable for revenue, relationships and intelligence in the assigned market.