General Trade Representative - Eastern

About S&S

S&S is a vertically integrated textile solutions provider based in Ruiru, Kenya. We design, produce and distribute textile consumer solutions in Sub-Saharan Africa under our butterfly® and textile® brands. Our purpose is to Empower Africa's Potential and Authenticity. We are a team of purpose-driven individuals committed to proactive solutions that make customers feel valued and fulfilled.

The Opportunity

Eastern is a wide and dispersed expansion territory. The representative must determine where to play first, build a workable route calendar, qualify town and corridor potential, and convert a low base into active and repeat customers.

Territory focus: Lower Eastern, Upper Eastern and the Northern route, sequenced through prioritised towns and viable corridors.

Regional Mandate

• Segment the territory into Lower Eastern, Upper Eastern and Northern route opportunities.
• Prioritise towns and corridors using opportunity size, accessibility, customer density, route viability and conversion potential.
• Build a disciplined travel and route calendar that concentrates effort rather than spreading activity too thinly.
• Map, qualify and activate wholesalers, distributors, retailers, agents and other viable B2B partners.
• Create customer value propositions relevant to different towns, purchasing patterns and route economics.
• Submit clear field intelligence on demand, competitors, pricing, availability and route barriers.

Core Responsibilities

1. Revenue Growth and Customer Acquisition

• Own the external sales cycle from prospecting and qualification through conversion, activation and commercial growth.
• Deliver agreed revenue, active-customer and repeat-customer outcomes.
• Maintain a visible, qualified pipeline and focus time on opportunities with credible value and conversion potential.

2. Customer Relationships and Market Presence

• Build trusted relationships with owners, decision-makers, influencers and trading partners.
• Maintain the field presence and visit rhythm required by the territory.
• Understand how customers make money and shape relevant value propositions that improve their business and S&S growth.

3. Market Intelligence Discipline

• Capture field intelligence every week, not only when requested.
• Track customers, competitors, pricing, availability, payment behaviour, route gaps, product gaps, lost sales and emerging opportunities.
• Convert observations into implications and recommended commercial actions.

4. Commercial Quality and Execution

• Grow revenue responsibly, protecting gross profit, pricing, payment and credit standards.
• Commercialise new products and improve range, variety and order frequency.
• Escalate material risks and opportunities quickly and maintain clean handovers to Customer Growth / Care for internal follow-through.

Monthly Accountability

• Revenue: deliver the agreed monthly revenue and gross profit plan for the territory, with clear visibility of gaps and recovery actions.
• New customers: acquire and activate new customers against the agreed territory target.
• Repeat customers: increase the number and value of customers placing repeat orders.
• Active customer spread: expand active coverage by town, corridor and customer segment, avoiding overdependence on a small number of accounts.
• Pipeline and conversion: maintain a qualified opportunity pipeline and report progress from mapping to activation, conversion and growth.
• Market intelligence: submit a weekly field intelligence update covering customer movements, competitor pricing and availability, route gaps, stock gaps, lost sales, emerging opportunities and recommended actions.
• Commercial discipline: maintain agreed payment, credit, pricing and escalation standards.

First 90-Day Proof Window

Performance will be reviewed in six two-week field cycles, followed by a final consolidation window to Day 90. Each cycle must produce evidence, not activity alone.

CycleRequired proof/outputDays 1-14Review existing business and segment the territory into Lower Eastern, Upper Eastern and Northern route opportunities.Days 15-28Map priority towns, routes and customer clusters; build an initial customer universe and travel plan.Days 29-42Qualify towns and prospects, select the first route sequence and agree measurable activation priorities.Days 43-56Execute the first route cycles, test product and price fit, and progress qualified opportunities.Days 57-70Convert first customers, test repeat potential and refine visit frequency by route.Days 71-84Expand active spread in the strongest corridor and correct weak routes or low-quality opportunities.Days 85-90Present proof of route viability, revenue, conversions, repeat customers and the next-quarter expansion plan.

Key Deliverables

• A prioritised Eastern route architecture rather than undirected county coverage.
• A qualified customer and opportunity map for the three route clusters.
• Initial revenue, new customer activations and repeat-order evidence.
• A sustainable route calendar linked to conversion and customer economics.
• Weekly intelligence that identifies where S&S should deepen, pause or redeploy effort.

What You Bring

• A self-driven route builder who is structured, resilient and comfortable with extensive travel.
• Strong planning and prioritisation capability.
• Able to build from a low base without waiting for perfect information.
• Commercially disciplined enough to stop low-value activity and redirect effort.

Our Expectations

• Understand and passionately execute the Company's strategy.
• Be commercially focused and driven by customer growth.
• Spend meaningful time in the market and convert insight into action.
• Build relationships based on trust, integrity and consistent delivery.
• Work collaboratively with Customer Growth / Care and internal teams without transferring ownership of field growth.
• Be self-driven and accountable for revenue, relationships and intelligence in the assigned market.