HORECA -BD Executive

Key Responsibilities

• Prospecting and Relationship Management:
  • Identify and approach new business opportunities within the HORECA sector.
  • Build strong relationships with purchasing managers, chefs, F&B managers, and business owners.
  • Conduct regular visits to clients to understand their needs and provide product solutions.
• Sales Execution and Target Achievement:
  • Meet or exceed monthly sales & new accounts targets for the assigned territory or account list.
  • Implement sales strategies and promotional campaigns tailored to the HORECA channel.
  • Follow up on leads, prepare quotes, and negotiate terms to close deals effectively.
• Account Management:
  • Ensure timely deliveries and monitor stock levels in client outlets.
  • Resolve any issues related to product quality, delivery, or payment promptly.
• Market Intelligence and Reporting:
  • Gather and report feedback on market trends, competitor activities, and customer needs.
  • Provide insights to the marketing team to support HORECA-specific initiatives.
  • Submit regular reports on sales performance, pipeline status, and key account updates.
• Collaboration:
  • Coordinate with the sales, logistics, finance, and marketing departments to ensure seamless service delivery.
  • Support trade marketing activities such as sampling, product demos, and promotions in HORECA outlets.

Qualifications and Skills

• Education:
  • Diploma or Bachelor’s degree in Sales, Business, Hospitality, or a related field.
• Experience:
• Min 4 years of sales experience, preferably within the food & beverage, hospitality, or FMCG sectors.
  • Prior experience working with or selling into the HORECA channel is highly preferred.
• Skills:
  • Strong negotiation, communication, and interpersonal skills.
  • Good understanding of the foodservice industry and consumer trends.
  • Proficiency in Microsoft Office and CRM tools.
  • Ability to work independently and manage time effectively.
• Competencies:
  • Target-driven with a passion for achieving results.
  • Professional presentation and client-facing demeanour.
  • Adaptability and problem-solving in dynamic, fast-paced environments.

Working Conditions

• Field-based role requiring frequent travel within the assigned territory.
• May involve occasional evening or weekend client meetings or events.
• Commission and performance-based incentives may apply.