Marketing Officer

JOB PROFILE

Marketing Officer – Digital Content, Social Media & Performance Marketing

Department: Sales & Marketing

Reports To: Marketing Coordinator

Role Purpose

We are seeking a highly creative, digitally savvy and results-driven Marketing Officer who can bring the Victoria Homestore brand and products to life through compelling content, impactful social media management, effective digital advertising and website optimization.

The ideal candidate must combine creative storytelling, hands-on content production, digital platform management and commercial awareness, with the ability to translate marketing activities into customer engagement, qualified leads, showroom traffic and sales opportunities.

Key Responsibilities

1. Content Creation, Photography & Videography

1. Conceptualize, script, shoot and edit high-quality product videos, promotional campaigns, lifestyle content and social media Reels.
2. Produce compelling product demonstrations, showroom tours, customer testimonials, home styling inspiration and new-arrival showcases.
3. Create original and engaging content tailored to Instagram, TikTok, Facebook, YouTube and other relevant platforms.
4. Develop creative concepts that highlight product features, benefits, quality and lifestyle appeal.
5. Independently manage content production, including filming, editing, captions, voice-overs and basic motion graphics.
6. Maintain a consistent visual identity and high production standards across digital channels.

2. Social Media Management & Trend Adaptation

1. Manage and grow Victoria Homestore's social media platforms.
2. Develop and execute structured weekly and monthly content calendars.
3. Identify emerging social media trends and adapt them creatively to the furniture and home furnishings industry.
4. Generate innovative, original content concepts that differentiate the brand.
5. Monitor platform engagement, customer interactions and relevant competitor activities.
6. Collaborate with sales teams to ensure timely follow-up on social media enquiries.
7. Track social media performance and continuously improve content effectiveness.

3. E-Commerce Support

• • Support the day-to-day management and updating of the Victoria Homestore website.
  • Upload and update product images, product descriptions, prices, promotional banners and campaign landing pages.
  • Ensure website content is accurate, visually appealing, user-friendly and consistent with brand standards.
  • Understand basic Search Engine Optimization (SEO), including product keywords, page titles, meta descriptions and image optimization.
  • Identify opportunities to improve website navigation, customer experience, product visibility and conversion.
  • Coordinate with the website development or technical team on issues requiring advanced support.

4. Paid Digital Advertising

• • Demonstrate practical knowledge of Meta Ads Manager
  • Have a working understanding of Google Ads, including Search, Display, Shopping and remarketing campaigns.
  • Develop compelling advertising creatives, videos, copy and calls to action designed to generate qualified customer enquiries.
  • Collaborate with the digital marketing team to ensure advertising campaigns support product priorities, showroom traffic, website conversions and sales objectives.

5. Marketing Campaign Execution

1. Support seasonal promotions, product launches, new arrivals and brand awareness campaigns.
2. Work closely with merchandising, showroom operations, sales and marketing teams to align content with commercial objectives.
3. Coordinate the timely production of promotional videos, campaign creatives and digital marketing assets.
4. Support brand activations, influencer collaborations and other marketing initiatives.
5. Ensure accuracy of product details, pricing, availability and promotional communication.

6. Performance Reporting

1. Prepare weekly and monthly performance reports covering social media, content, website activity and paid advertising.
2. Monitor key metrics
3. Demonstrate accountability for agreed campaign deliverables

7. Brand Management & Marketing Asset Coordination

• • Maintain an organized library of product images, videos, campaign creatives and marketing assets.
  • Coordinate the production of digital and print marketing materials.
  • Support the development of showroom promotional materials, product information displays and branch communication assets.
  • Ensure consistency in product messaging, promotional materials and brand presentation across all channels & Branches.

Qualifications & Experience

• • Diploma or Bachelor's Degree in Marketing, Digital Marketing, Communications, or a related discipline.
  • Minimum 3 years of demonstrable experience in content creation, social media management or digital marketing in a busy environment.
  • Proven ability to independently create engaging short-form video content.
  • Working knowledge of Meta Ads Manager and paid social media advertising.
  • Basic knowledge of Google Ads and digital campaign analytics.
  • Basic understanding of SEO, Google Analytics 4 and Google Search Console.
  • Proficiency in creative tools such as CapCut, Canva, Adobe Premiere Pro, Photoshop or equivalent applications.
  • Strong copywriting, visual storytelling and creative conceptualization skills.